CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

Job Overview

ai CVM Lead (US Market) Location: Remote Job Type: Full-time About JobHire. AI JobHire. AI is a vertical AI agent that automates job search for professionals in the US market.

We find, tailor, and apply to jobs on behalf of thousands of paying subscribers - at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons.

Job Description

Why This Role Now We are spending efficiently to acquire users - but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one.

Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API. That ends with this hire.

This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push - on the US market specifically.

What You'll Own Funnel Conversion Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. Own first-purchase activation across the first 7 days.

Retention & Rebill Differentiate renewal sequences by plan tier (1 / 3 / 6 month). Build pre-cancel intervention flows - pause offer, plan-switch, value reminder - using captured cancel reason.

Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. Reactivation Build the reactivation engine for the cancelled cohort - across email and SMS, personalized by cancel reason and tenure.

Key Responsibilities

• .ai CVM Lead (US Market) Location: Remote Job Type: Full-time About JobHire.AI JobHire.AI is a vertical AI agent that automates job search for professionals in the US market.
• We're entering a phase where deeper customer value management - not just acquisition - is the single biggest unlock for profitable growth.
• Build pre-cancel intervention flows - pause offer, plan-switch, value reminder - using captured cancel reason.
• Reactivation Build the reactivation engine for the cancelled cohort - across email and SMS, personalized by cancel reason and tenure.
• Recover revenue from a base that is currently dormant due to deliverability issues.
• Add-on Monetization Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.
• Channel & Tooling Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).
• Expected Outcomes First 3 Months Email deliverability restored to historical baseline.

Required Skills and Qualifications

• Hands-on operating experience with an enterprise omnichannel platform - Maestra strongly preferred; Braze, Iterable, Customer.io , or Klaviyo also relevant.
• Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance - not "I worked with a vendor who handled it").
• Real, hands-on experience launching web push and measuring its lift.
• Nice to Have Experience migrating off a damaged email domain.
• Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).
• iMessage Business / RCS experience.

Benefits and Perks

• Benefits Clear mandate and ownership from day one.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Jobhire is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.