Director, Marketing Operations

Job Overview

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us.

Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife - improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale.

Job Description

Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women.

Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.

com An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: TIME 100 Most Influential Companies (2023, 2026) Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) Fast Company Most Innovative Companies (2020, 2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) About the Role: Maven is looking for a Director of Marketing Operations who will own the systems, data, and reporting infrastructure behind our B2B Growth Marketing team - from HubSpot/Salesforce instrumentation to pipeline attribution to the budget that funds it all.

Pipeline attribution: own marketing's multi-touch attribution methodology and represent it in cross-team pipeline conversations. Data governance: maintain data dictionaries and definitions (MQL/MQA thresholds, pipeline vs. bookings vs.

Key Responsibilities

• Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife - improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale.
• Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital.
• Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work.
• This person will lead a team across marketing analytics, marketing operations, and web optimization, and serve as the go-to partner for Sales, RevOps, Strategic Finance, and Client Success on shared data and reporting.
• Reporting to the Senior Director of Growth, they'll bring structure and rigor to a fast-moving org, ensuring marketing's numbers hold up in front of executive leadership.
• What You’ll Do: Marketing Technology, Data & Attribution HubSpot instrumentation (and its integration with Salesforce): own lead management strategy, campaign orchestration and tracking, and stage definitions for the B2B funnel.
• Executive reporting: build and deliver pipeline briefings and performance readouts for B2B marketing leadership.
• FY planning support: partner with Strategic Finance and RevOps on fiscal year target-setting, run-rate projections, and scenario modeling for B2B pipeline and budget as well as org-level OKR setting.

Required Skills and Qualifications

• Training and enablement: ensure the has the resources and knowledge to own the reporting and orchestration of their channels.
• Marketing Website & CRO Marketing website: manage the web team that owns navigation, landing pages, and on-page SEO/AEO for the Enterprise/B2B experience.
• Accessibility: maintain WCAG 2.1 AA compliance across the B2B site experience.
• Experience building and defending pipeline or marketing attribution models with Sales and Finance stakeholders.
• Experience owning a B2B marketing website and CRO program, including A/B testing and accessibility standards.
• Experience managing and developing a high performance team.
• Experience rolling out AI tools within a marketing team, with an eye toward data governance and accuracy.
• Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Benefits and Perks

• Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work.
• Learn more at mavenclinic.com An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: TIME 100 Most Influential Companies (2023, 2026) Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) Fast Company Most Innovative Companies (2020, 2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) About the Role: Maven is looking for a Director of Marketing Operations who will own the systems, data, and reporting infrastructure behind our B2B Growth Marketing team - from HubSpot/Salesforce instrumentation to pipeline attribution to the budget that funds it all.
• You will also be entitled to receive equity and benefits.
• This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.
• Benefits That Work For You Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally.
• We remain focused on providing a competitive benefits package for our employees.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Maven Clinic is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.