Director of Product Growth & Digital Marketing

Job Overview

Salary Range: $150-175k + Equity Eligibility Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE.

Location: Remote in the continental US, with 25% nationwide travel Reports to: SVP, Strategy Who You Are We are looking for a highly analytical Growth Leader who bridges the gap between digital performance marketing and product-led growth.

Job Description

You feel completely at home digging into web and app analytics, running A/B tests, and working directly with software engineers to shape product features.

Your Mission Transform Playbook’s digital platform into a high-converting revenue engine that drives real-world, in-person utilization across two distinct audiences.

The Two Audiences You Will Own: The Public: External consumers and corporate groups. You need to capture their intent before they ever log in or download an app.

Tenants: The employee population working for the companies inside our buildings. You will determine the mix of physical, experiential, and digital channels needed to capture their attention and drive initial registration.

Key Responsibilities

• Location: Remote in the continental US, with 25% nationwide travel Reports to: SVP, Strategy Who You Are We are looking for a highly analytical Growth Leader who bridges the gap between digital performance marketing and product-led growth.
• If you have a proven track record of using behavioral marketing to build digital funnels that drive physical foot traffic and real-world revenue, we’re looking for you.
• You will own the digital-to-physical conversion path, architecting pre-login acquisition funnels to capture external demand, while simultaneously partnering with our Product team to build in-app mechanics that engage and monetize our audiences.
• You will also architect the centralized creative workflows, automation, and AI pipelines that allow these marketing engines to be spun up instantly at new properties with minimal operational lift.
• The Two Audiences You Will Own: The Public: External consumers and corporate groups.
• You will use SEO, paid ads, and high-converting web infrastructure to drive discovery and direct bookings for our physical spaces (boardrooms, event halls, outdoor spaces) and public programming (ticketed events).
• Tenants: The employee population working for the companies inside our buildings.
• You will determine the mix of physical, experiential, and digital channels needed to capture their attention and drive initial registration.

Required Skills and Qualifications

• Because every building is different, you must ensure these acquisition strategies are highly targeted to fit the unique demographics, psychographics, and corporate cultures of the companies inside it.
• You have hands-on experience setting up event tracking, defining requirements for engineers, and running systematic A/B tests.
• Pre-Login & Acquisition Experience: Direct experience building top-of-funnel discovery channels like SEO, paid media, and landing pages.
• Key Competencies: Omnichannel Acquisition Skills: You know how to use physical and experiential touchpoints as measurable acquisition channels to drive digital registration.
• Creative Workflow Management: You know what a premium digital experience looks like, and you know how to scale it.
• You view AI, automation, and structured creative workflows as the foundational architecture required to rapidly deploy repeatable marketing across a nationwide portfolio.
• Our Commitment To You: Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills.

Benefits and Perks

• Salary Range: $150-175k + Equity Eligibility Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability.
• Other incredible benefits HERE.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Playbook is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.