Growth Marketer (B2C)

Job Overview

About your role As a Growth Marketer at Pogo, you'll join our paid acquisition team and run paid for our consumer mobile app - across digital.

Specifically, you will: Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels.

Job Description

Strong technical chops on mobile app marketing. MMPs, attribution, SKAdNetwork - you've done the work, not just managed someone who has. You've run multiple paid channels. Strong POV on what works where and how budget should move.

You back every spend decision with data. CAC, ROAS, LTV, payback, attribution - you have the rigor to defend your calls. You've worked at a fast-growing organization with real ownership. You don't need to be told what to do.

You actively use AI tools in your workflows. Bonus: mobile gaming background; out-of-home or direct mail experience. Why you might be excited about this opportunity Own paid acquisition across multiple channels for a well-loved consumer app (4.

8 stars across 130K reviews). Have real influence over budget and strategy. You won’t just manage campaigns - you’ll help decide where we invest, where we pull back, and our overall consumer growth strategy. Move quickly and experiment often.

We value calculated speed and iteration. If you have ideas for new channels, creative angles, landing pages, or measurement approaches, you’ll have the autonomy to test them quickly. Partner closely with product, data, and creative teams.

Paid acquisition at Pogo isn’t siloed. You’ll work cross-functionally on the full funnel - from ad creative and positioning to onboarding and conversion optimization. Operate with strong data advantages.

Key Responsibilities

• Specifically, you will: Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels.
• MMPs, attribution, SKAdNetwork - you've done the work, not just managed someone who has.
• You won’t just manage campaigns - you’ll help decide where we invest, where we pull back, and our overall consumer growth strategy.
• There won't be overly structured playbooks or layers of management.

Required Skills and Qualifications

• Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization Test, iterate, and scale what works About you ‍ Likely 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar - somewhere paid was a serious lever, not a small line item.
• Bonus: mobile gaming background; out-of-home or direct mail experience.

Benefits and Perks

• Bonus: mobile gaming background; out-of-home or direct mail experience.
• We also strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we've implemented a minimum 20 days vacation policy #LI-Remote

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Pogo is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.