Lead Product Marketing Manager - Novus

Job Overview

The Team + The Role Software is being written faster than ever, and AI coding agents are accelerating how teams build and ship.

Novus is Pendo's answer to what happens after software ships: helping fast-moving teams understand what is actually happening in their products and where to focus next.

Job Description

As Lead Product Marketing Manager for Novus, you are the marketing lead and GTM owner for the product. You own the narrative, positioning, demand strategy, community presence, launch moments, and early commercial outcomes end to end.

This is a 0-to-1 role for someone who can write the playbook, execute it hands-on, and drive clarity across product, sales, marketing, and leadership. This is a remote role in the US. We have offices in San Francisco, CA, Raleigh, NC, or New York, NY.

What this looks like day-to-day Narrative and positioning: Own the messaging, positioning, and talk tracks for Novus, including the breakthrough narrative, category story, and positioning documentation.

End-to-end GTM ownership: Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, and success metrics. Own the outcomes rather than handing strategy off to another team.

Top-of-funnel and conversion: Partner with revenue marketing to define the acquisition channel mix, run campaigns, and drive early-access signups. Connect demand activity to free-to-paid conversion and early commercial signals.

Community building: Build Novus' presence where builders already spend time, including developer forums, social channels, influencer relationships, and event-driven activation. Earn trust with audiences that are skeptical of traditional marketing.

Key Responsibilities

• The Team + The Role Software is being written faster than ever, and AI coding agents are accelerating how teams build and ship.
• This is a new product, in a new category, for an audience Pendo has not traditionally sold to before: product engineers and application owners building AI-native software.
• As Lead Product Marketing Manager for Novus, you are the marketing lead and GTM owner for the product.
• This is a 0-to-1 role for someone who can write the playbook, execute it hands-on, and drive clarity across product, sales, marketing, and leadership.
• Keep product, sales, marketing, and leadership aligned as the product and market evolve.
• End-to-end GTM ownership: Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, and success metrics.
• Community building: Build Novus' presence where builders already spend time, including developer forums, social channels, influencer relationships, and event-driven activation.
• Sales and partner enablement: Build the materials, messaging, and proof points that help sales and partner teams have credible conversations with product engineers.

Required Skills and Qualifications

• Who You Are Beyond the qualifications, we hire through a specific lens.
• Must-haves 7+ years of marketing experience with real ownership of positioning and narrative for a product or category at the individual contributor level.
• Experience with PLG motions, including self-serve acquisition, freemium conversion, activation, or community-led distribution.
• Nice-to-haves Hands-on experience building community among developers or other technical builder audiences.
• Experience in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools.
• Growth-hacking experience in an early-stage or 0-to-1 product environment.
• Our mission is to improve society's experience with software.
• We welcome all people of different backgrounds, experiences, abilities and perspectives.

Benefits and Perks

• Benefits: Pendo offers highly competitive, employer-heavy coverage in the United States, including $0 premium options, strong 401(k) match, equity, and flexible time off.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Pendo is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.