Manager, Growth Marketing

Job Overview

com Compensation Amount: 100,000. 00 USD Annual Job Summary: We are seeking a data-driven Growth Marketing Manager to own and scale our digital growth engine.

This role leads paid advertising, search visibility across traditional and AI-driven engines (SEO, AEO, GEO), marketing analytics, and AI-powered optimization, while also developing content that strengthens our brand and engages our audiences.

Job Description

The ideal candidate is a channel-agnostic experimenter who is equally comfortable optimizing a campaign, analyzing a dashboard, and writing compelling content.

Key Responsibilities Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor or agency relationships to maximize return on ad spend Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach Develop and execute a comprehensive search visibility strategy spanning SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search results, featured answers, and AI-generated responses from tools like Claude, Gemini, ChatGPT Optimize content structure, schema markup, and authority signals so company content is accurately cited and surfaced by answer engines and large language models Leverage AI tools to enhance marketing performance, including content generation and optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency Own marketing analytics: build dashboards, track KPIs across paid, organic, AI-driven search, email, and web, and translate data into actionable growth recommendations for leadership Develop, write, and edit content for company newsletters, announcements, and other internal and external communications channels, managing editorial calendars and coordinating contributions across the organization Maintain brand consistency and voice across all campaigns, content, and communications Perform other duties as assigned, which may include marketing support for business development proposals, events, and thought leadership initiatives Qualifications Bachelor's degree in marketing, communications, or a related field 5-7 years of progressive digital or growth marketing experience with demonstrated, measurable results Proficiency with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, GA4, Google Tag Manager, Google Search Console, and SEO tools such as Semrush, Ahrefs, or Moz Proficiency with creative tools such as Canva and Adobe Creative Working knowledge of AEO and GEO practices, including structured data and content strategies that earn citations in AI-generated and featured answers Demonstrated experience applying AI tools to achieve marketing goals Experience with email marketing platforms (e.

g.

, Mailchimp, HubSpot, or Constant Contact) Strong writing and editing skills with experience producing recurring communications or publications A test-and-learn mindset with comfort presenting data and insights to senior stakeholders Strong organizational skills and the ability to manage multiple priorities and deadlines Founded in 1917, Guest Services has worked tirelessly to earn the reputation as the premier hospitality management company and National Park Service concessionaire in the United States.

Guest Services takes great care and pride in providing best-in-class services across a wide variety of client sites including luxury communities, hotels, resorts, government and business dining facilities, full-service restaurants, state and national parks, outdoor recreation, boathouses, marinas, museums, conference centers, senior living communities, health care systems, school and university dining facilities, and specialty retail stores.

Guest Services, Inc. is an Equal Opportunity employer.

Key Responsibilities

• .com Compensation Amount: 100,000.00 USD Annual Job Summary: We are seeking a data-driven Growth Marketing Manager to own and scale our digital growth engine.
• This role leads paid advertising, search visibility across traditional and AI-driven engines (SEO, AEO, GEO), marketing analytics, and AI-powered optimization, while also developing content that strengthens our brand and engages our audiences.
• Key Responsibilities Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor or agency relationships to maximize return on ad spend Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach Develop and execute a comprehensive search visibility strategy spanning SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search results, featured answers, and AI-generated responses from tools like Claude, Gemini, ChatGPT Optimize content structure, schema markup, and authority signals so company content is accurately cited and surfaced by answer engines and large language models Leverage AI tools to enhance marketing performance, including content generation and optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency Own marketing analytics: build dashboards, track KPIs across paid, organic, AI-driven search, email, and web, and translate data into actionable growth recommendations for leadership Develop, write, and edit content for company newsletters, announcements, and other internal and external communications channels, managing editorial calendars and coordinating contributions across the organization Maintain brand consistency and voice across all campaigns, content, and communications Perform other duties as assigned, which may include marketing support for business development proposals, events, and thought leadership initiatives Qualifications Bachelor's degree in marketing, communications, or a related field 5-7 years of progressive digital or growth marketing experience with demonstrated, measurable results Proficiency with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, GA4, Google Tag Manager, Google Search Console, and SEO tools such as Semrush, Ahrefs, or Moz Proficiency with creative tools such as Canva and Adobe Creative Working knowledge of AEO and GEO practices, including structured data and content strategies that earn citations in AI-generated and featured answers Demonstrated experience applying AI tools to achieve marketing goals Experience with email marketing platforms (e.g., Mailchimp, HubSpot, or Constant Contact) Strong writing and editing skills with experience producing recurring communications or publications A test-and-learn mindset with comfort presenting data and insights to senior stakeholders Strong organizational skills and the ability to manage multiple priorities and deadlines Founded in 1917, Guest Services has worked tirelessly to earn the reputation as the premier hospitality management company and National Park Service concessionaire in the United States.

Required Skills and Qualifications

• Key Responsibilities Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor or agency relationships to maximize return on ad spend Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach Develop and execute a comprehensive search visibility strategy spanning SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search results, featured answers, and AI-generated responses from tools like Claude, Gemini, ChatGPT Optimize content structure, schema markup, and authority signals so company content is accurately cited and surfaced by answer engines and large language models Leverage AI tools to enhance marketing performance, including content generation and optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency Own marketing analytics: build dashboards, track KPIs across paid, organic, AI-driven search, email, and web, and translate data into actionable growth recommendations for leadership Develop, write, and edit content for company newsletters, announcements, and other internal and external communications channels, managing editorial calendars and coordinating contributions across the organization Maintain brand consistency and voice across all campaigns, content, and communications Perform other duties as assigned, which may include marketing support for business development proposals, events, and thought leadership initiatives Qualifications Bachelor's degree in marketing, communications, or a related field 5-7 years of progressive digital or growth marketing experience with demonstrated, measurable results Proficiency with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, GA4, Google Tag Manager, Google Search Console, and SEO tools such as Semrush, Ahrefs, or Moz Proficiency with creative tools such as Canva and Adobe Creative Working knowledge of AEO and GEO practices, including structured data and content strategies that earn citations in AI-generated and featured answers Demonstrated experience applying AI tools to achieve marketing goals Experience with email marketing platforms (e.g., Mailchimp, HubSpot, or Constant Contact) Strong writing and editing skills with experience producing recurring communications or publications A test-and-learn mindset with comfort presenting data and insights to senior stakeholders Strong organizational skills and the ability to manage multiple priorities and deadlines Founded in 1917, Guest Services has worked tirelessly to earn the reputation as the premier hospitality management company and National Park Service concessionaire in the United States.

Benefits and Perks

• OUR COMMITMENT TO DIVERSITY, EQUITY, & INCLUSION: We embrace Diversity, Equity, and Inclusion (DEI) and the richness it brings to our company.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Guest Services is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.